Monday, December 23, 2024

Thailand's 1st Interscholastic Student Newspaper

A Guide to TikTok Marketing

A Guide to TikTok Marketing

By Jase Kemp

5 Tips for TikTok Marketing

 

Business owners are often ignorant of the perks of Tik Tok and its influence on potential customers and clients. There are over 500 million users of Tik Tok and this number is only increasing. With the large audience of a variety of ages, this app is an efficient way to spread information. 

 

Keep up with Tik Tok Trends

 

Tik Tok trends come and go like the rain, but don’t underestimate the publicity one can obtain from the rising Tik Tok accounts. It is very important to keep up with the Tik Tok trends, so you can put out attractive and desirable content, which would lead to an increase in likes and followers. 

 

Post Often 

 

The more posts of quality content, the higher chance of getting onto a “For You” page. Not all content will get the publicity it deserves, so it is best to keep trying until you succeed. 

 

Be Different 

 

With over eight hundred thousand users, loads of Tik Toks are posted every day. With such a surplus of content, many are bound to make recreations of each other. Being different makes one’s content stand out among all the other close duplicates, this will provoke curiosity resulting in possible page checks resulting in more views. 

 

Partner up with Other Creators

 

It is easy to get stuck in dry spells, and everyone has off days. It is essential to regularly produce quality content, so partnering or collaborating with other creators could result in tips on pulling viewers, new ideas, increased connections, and so much more. 

 

# Hashtags are Your Friend 

 

Many Tiktoks use hashtags to direct who the audience of content is for. Here are some simple tips revolving around hashtags: 

  • Don’t clutter your captions with large amounts of hashtags.

  • Use #fyp and #ForYou.

  • Make the hashtags relevant to your content.

  • Add trending hashtags to your repertoire.

  • Hashtag positive phrases or words. 

 

References

—Staff Writer Jase Kemp can be reached at jasek23@rism.ac.th. Follow him on instagram @jase_914.